Benchmarks / Bloggers
Bloggers: engagement benchmarks
Median engagement rate for bloggers is 1.38%, measured across real Instagram profiles. Pick your follower tier for the numbers that apply to you.
Median ER
1.38%
middle 50%: 0.59%–3.41%
Top quartile
3.41%
where the best in this niche sit
Median likes / post
356
median comments: 18
Under 10K followers
Median ER 1.75% · real profiles
Full breakdown →
10K–50K followers
Median ER 1.23% · real profiles
Full breakdown →
50K–500K followers
Median ER 1.3% · real profiles
Full breakdown →
500K+ followers
Median ER 2.13% · real profiles
Full breakdown →