Instagram engagement, explained with data

The real median engagement rate for micro-influencers (10K–50K), broken down by niche, plus how to vet a candidate before you pay for a campaign.

Six tactics to raise Instagram engagement rate, each benchmarked against real creator data — from follower-tier gravity to niche and comment-ratio shifts.

Compare an account's engagement rate, likes, and comments against real creator benchmarks to spot bought followers and fake engagement before you pay.

A free Instagram engagement rate calculator that shows your score instantly, benchmarked against 17,000+ real creator profiles. No signup, no email required.

Instagram engagement rate by follower tier, from real creator data: under 10K, 10K–50K, 50K–500K, and 500K+. See where your account stacks up.

The median Instagram engagement rate is 1.87%, based on 17,000+ real creator profiles. See what counts as good for your niche and follower size.