Benchmarks · updated 2026-07-08

Instagram engagement benchmarks, from real data

Median engagement rates from 17,000+ real creator profiles — by niche and follower tier. Not estimates. Not surveys. Actual post data.

Median ER · all creators

1.87%

middle 50% fall between 0.72%–5.56%

Coverage

18 niches

× 4 follower tiers

Median likes / post

1,127

median comments: 36

Digital creators

Median ER 1.72% · real profiles

4 follower tiers →

Artists

Median ER 2.47% · real profiles

4 follower tiers →

Bloggers

Median ER 1.38% · real profiles

4 follower tiers →

Reel creators

Median ER 2.17% · real profiles

4 follower tiers →

Actors

Median ER 2.39% · real profiles

3 follower tiers →

Public figures

Median ER 1.76% · real profiles

4 follower tiers →

Entrepreneurs

Median ER 1.6% · real profiles

4 follower tiers →

Musicians

Median ER 3.04% · real profiles

3 follower tiers →

Makeup artists

Median ER 1.1% · real profiles

3 follower tiers →

Athletes

Median ER 5.47% · real profiles

3 follower tiers →

Photographers

Median ER 2.53% · real profiles

3 follower tiers →

Fashion models

Median ER 1.87% · real profiles

3 follower tiers →

Beauty & personal care

Median ER 1.27% · real profiles

2 follower tiers →

Communities

Median ER 0.97% · real profiles

2 follower tiers →

Fitness creators

Median ER 2.3% · real profiles

2 follower tiers →

Comedians

Median ER 6.32% · real profiles

2 follower tiers →

Education creators

Median ER 0.66% · real profiles

2 follower tiers →

Dancers

Median ER 4.35% · real profiles

1 follower tiers →