Benchmarks / Public figures
Public figures: engagement benchmarks
Median engagement rate for public figures is 1.76%, measured across real Instagram profiles. Pick your follower tier for the numbers that apply to you.
Median ER
1.76%
middle 50%: 0.63%–4.95%
Top quartile
4.95%
where the best in this niche sit
Median likes / post
2,400
median comments: 47
Under 10K followers
Median ER 2.2% · real profiles
Full breakdown →
10K–50K followers
Median ER 1.51% · real profiles
Full breakdown →
50K–500K followers
Median ER 1.65% · real profiles
Full breakdown →
500K+ followers
Median ER 2.4% · real profiles
Full breakdown →