Benchmarks / Public figures / 50K–500K followers

Public figures, 50k–500k followers: the real numbers

Based on real Instagram profiles in this exact niche and size bracket. If your engagement rate is above 1.65%, you beat half of them.

Median engagement rate
1.65%
grade C on our scale
Middle 50% range
0.54–4.4%
top quartile starts at 4.4%
Median likes / post
2,692
median comments: 49
Median video views
28,927
among accounts posting video

How to read these numbers

These benchmarks come from real public Instagram profiles categorized as public figures with 50k–500k followers. Engagement rate = (average likes + average comments) ÷ followers, from each account's recent posts — the same formula our free checker uses.

  • Below 0.54% — bottom quartile: your content isn't reaching or resonating; fix hooks and posting consistency first.
  • 0.54%–4.4% — the normal band for this niche and size.
  • Above 4.4% — top quartile: this is the zone brands look for when picking public figures to work with.

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