Benchmarks / Public figures / 500K+ followers

Public figures, 500k+ followers: the real numbers

Based on real Instagram profiles in this exact niche and size bracket. If your engagement rate is above 2.4%, you beat half of them.

Median engagement rate
2.4%
grade C on our scale
Middle 50% range
0.75–6.03%
top quartile starts at 6.03%
Median likes / post
31,990
median comments: 255
Median video views
332,212
among accounts posting video

How to read these numbers

These benchmarks come from real public Instagram profiles categorized as public figures with 500k+ followers. Engagement rate = (average likes + average comments) ÷ followers, from each account's recent posts — the same formula our free checker uses.

  • Below 0.75% — bottom quartile: your content isn't reaching or resonating; fix hooks and posting consistency first.
  • 0.75%–6.03% — the normal band for this niche and size.
  • Above 6.03% — top quartile: this is the zone brands look for when picking public figures to work with.

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