Benchmarks / Makeup artists
Makeup artists: engagement benchmarks
Median engagement rate for makeup artists is 1.1%, measured across real Instagram profiles. Pick your follower tier for the numbers that apply to you.
Median ER
1.1%
middle 50%: 0.44%–3.5%
Top quartile
3.5%
where the best in this niche sit
Median likes / post
217
median comments: 12
Under 10K followers
Median ER 1.63% · real profiles
Full breakdown →
10K–50K followers
Median ER 1% · real profiles
Full breakdown →
50K–500K followers
Median ER 0.76% · real profiles
Full breakdown →