Benchmarks / Makeup artists / Under 10K followers

Makeup artists, under 10k followers: the real numbers

Based on real Instagram profiles in this exact niche and size bracket. If your engagement rate is above 1.63%, you beat half of them.

Median engagement rate
1.63%
grade C on our scale
Middle 50% range
0.91–4.56%
top quartile starts at 4.56%
Median likes / post
95
median comments: 7
Median video views
1,142
among accounts posting video

How to read these numbers

These benchmarks come from real public Instagram profiles categorized as makeup artists with under 10k followers. Engagement rate = (average likes + average comments) ÷ followers, from each account's recent posts — the same formula our free checker uses.

  • Below 0.91% — bottom quartile: your content isn't reaching or resonating; fix hooks and posting consistency first.
  • 0.91%–4.56% — the normal band for this niche and size.
  • Above 4.56% — top quartile: this is the zone brands look for when picking makeup artists to work with.

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