Benchmarks / Makeup artists / 50K–500K followers

Makeup artists, 50k–500k followers: the real numbers

Based on real Instagram profiles in this exact niche and size bracket. If your engagement rate is above 0.76%, you beat half of them.

Median engagement rate
0.76%
grade D on our scale
Middle 50% range
0.24–3.46%
top quartile starts at 3.46%
Median likes / post
739
median comments: 25
Median video views
11,568
among accounts posting video

How to read these numbers

These benchmarks come from real public Instagram profiles categorized as makeup artists with 50k–500k followers. Engagement rate = (average likes + average comments) ÷ followers, from each account's recent posts — the same formula our free checker uses.

  • Below 0.24% — bottom quartile: your content isn't reaching or resonating; fix hooks and posting consistency first.
  • 0.24%–3.46% — the normal band for this niche and size.
  • Above 3.46% — top quartile: this is the zone brands look for when picking makeup artists to work with.

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