Benchmarks / Fashion models
Fashion models: engagement benchmarks
Median engagement rate for fashion models is 1.87%, measured across real Instagram profiles. Pick your follower tier for the numbers that apply to you.
Median ER
1.87%
middle 50%: 0.8%–3.83%
Top quartile
3.83%
where the best in this niche sit
Median likes / post
616
median comments: 23
Under 10K followers
Median ER 2.62% · real profiles
Full breakdown →
10K–50K followers
Median ER 1.74% · real profiles
Full breakdown →
50K–500K followers
Median ER 1.6% · real profiles
Full breakdown →