Benchmarks / Fitness creators
Fitness creators: engagement benchmarks
Median engagement rate for fitness creators is 2.3%, measured across real Instagram profiles. Pick your follower tier for the numbers that apply to you.
Median ER
2.3%
middle 50%: 0.79%–6.55%
Top quartile
6.55%
where the best in this niche sit
Median likes / post
909
median comments: 23
10K–50K followers
Median ER 1.3% · real profiles
Full breakdown →
50K–500K followers
Median ER 2.55% · real profiles
Full breakdown →