Benchmarks / Fitness creators / 10K–50K followers

Fitness creators, 10k–50k followers: the real numbers

Based on real Instagram profiles in this exact niche and size bracket. If your engagement rate is above 1.3%, you beat half of them.

Median engagement rate
1.3%
grade D on our scale
Middle 50% range
0.58–3.58%
top quartile starts at 3.58%
Median likes / post
214
median comments: 13
Median video views
3,098
among accounts posting video

How to read these numbers

These benchmarks come from real public Instagram profiles categorized as fitness creators with 10k–50k followers. Engagement rate = (average likes + average comments) ÷ followers, from each account's recent posts — the same formula our free checker uses.

  • Below 0.58% — bottom quartile: your content isn't reaching or resonating; fix hooks and posting consistency first.
  • 0.58%–3.58% — the normal band for this niche and size.
  • Above 3.58% — top quartile: this is the zone brands look for when picking fitness creators to work with.

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