Benchmarks / Entrepreneurs
Entrepreneurs: engagement benchmarks
Median engagement rate for entrepreneurs is 1.6%, measured across real Instagram profiles. Pick your follower tier for the numbers that apply to you.
Median ER
1.6%
middle 50%: 0.56%–4%
Top quartile
4%
where the best in this niche sit
Median likes / post
923
median comments: 31
Under 10K followers
Median ER 1.98% · real profiles
Full breakdown →
10K–50K followers
Median ER 1.87% · real profiles
Full breakdown →
50K–500K followers
Median ER 1.39% · real profiles
Full breakdown →
500K+ followers
Median ER 1.39% · real profiles
Full breakdown →