Benchmarks / Beauty & personal care
Beauty & personal care: engagement benchmarks
Median engagement rate for beauty & personal care is 1.27%, measured across real Instagram profiles. Pick your follower tier for the numbers that apply to you.
Median ER
1.27%
middle 50%: 0.42%–4.07%
Top quartile
4.07%
where the best in this niche sit
Median likes / post
598
median comments: 25
10K–50K followers
Median ER 1.14% · real profiles
Full breakdown →
50K–500K followers
Median ER 0.97% · real profiles
Full breakdown →