Benchmarks / Beauty & personal care / 50K–500K followers

Beauty & personal care, 50k–500k followers: the real numbers

Based on real Instagram profiles in this exact niche and size bracket. If your engagement rate is above 0.97%, you beat half of them.

Median engagement rate
0.97%
grade D on our scale
Middle 50% range
0.41–3.46%
top quartile starts at 3.46%
Median likes / post
1,091
median comments: 51
Median video views
25,357
among accounts posting video

How to read these numbers

These benchmarks come from real public Instagram profiles categorized as beauty & personal care with 50k–500k followers. Engagement rate = (average likes + average comments) ÷ followers, from each account's recent posts — the same formula our free checker uses.

  • Below 0.41% — bottom quartile: your content isn't reaching or resonating; fix hooks and posting consistency first.
  • 0.41%–3.46% — the normal band for this niche and size.
  • Above 3.46% — top quartile: this is the zone brands look for when picking beauty & personal care to work with.

Compare your own account in seconds — run the free engagement check and you'll get your rate, grade, and this same benchmark context.

Check your engagement rate free →