Benchmarks / Beauty & personal care / 10K–50K followers

Beauty & personal care, 10k–50k followers: the real numbers

Based on real Instagram profiles in this exact niche and size bracket. If your engagement rate is above 1.14%, you beat half of them.

Median engagement rate
1.14%
grade D on our scale
Middle 50% range
0.41–4.73%
top quartile starts at 4.73%
Median likes / post
208
median comments: 13
Median video views
3,206
among accounts posting video

How to read these numbers

These benchmarks come from real public Instagram profiles categorized as beauty & personal care with 10k–50k followers. Engagement rate = (average likes + average comments) ÷ followers, from each account's recent posts — the same formula our free checker uses.

  • Below 0.41% — bottom quartile: your content isn't reaching or resonating; fix hooks and posting consistency first.
  • 0.41%–4.73% — the normal band for this niche and size.
  • Above 4.73% — top quartile: this is the zone brands look for when picking beauty & personal care to work with.

Compare your own account in seconds — run the free engagement check and you'll get your rate, grade, and this same benchmark context.

Check your engagement rate free →