Benchmarks / Digital creators
Digital creators: engagement benchmarks
Median engagement rate for digital creators is 1.72%, measured across real Instagram profiles. Pick your follower tier for the numbers that apply to you.
Median ER
1.72%
middle 50%: 0.7%–4.66%
Top quartile
4.66%
where the best in this niche sit
Median likes / post
870
median comments: 36
Under 10K followers
Median ER 2.16% · real profiles
Full breakdown →
10K–50K followers
Median ER 1.47% · real profiles
Full breakdown →
50K–500K followers
Median ER 1.75% · real profiles
Full breakdown →
500K+ followers
Median ER 2.59% · real profiles
Full breakdown →