Benchmarks / Digital creators / 10K–50K followers

Digital creators, 10k–50k followers: the real numbers

Based on real Instagram profiles in this exact niche and size bracket. If your engagement rate is above 1.47%, you beat half of them.

Median engagement rate
1.47%
grade D on our scale
Middle 50% range
0.6–3.87%
top quartile starts at 3.87%
Median likes / post
262
median comments: 19
Median video views
3,785
among accounts posting video

How to read these numbers

These benchmarks come from real public Instagram profiles categorized as digital creators with 10k–50k followers. Engagement rate = (average likes + average comments) ÷ followers, from each account's recent posts — the same formula our free checker uses.

  • Below 0.6% — bottom quartile: your content isn't reaching or resonating; fix hooks and posting consistency first.
  • 0.6%–3.87% — the normal band for this niche and size.
  • Above 3.87% — top quartile: this is the zone brands look for when picking digital creators to work with.

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