Benchmarks / Photographers
Photographers: engagement benchmarks
Median engagement rate for photographers is 2.53%, measured across real Instagram profiles. Pick your follower tier for the numbers that apply to you.
Median ER
2.53%
middle 50%: 1.19%–9.06%
Top quartile
9.06%
where the best in this niche sit
Median likes / post
742
median comments: 22
Under 10K followers
Median ER 3.91% · real profiles
Full breakdown →
10K–50K followers
Median ER 2.04% · real profiles
Full breakdown →
50K–500K followers
Median ER 4.17% · real profiles
Full breakdown →