Benchmarks / Reel creators
Reel creators: engagement benchmarks
Median engagement rate for reel creators is 2.17%, measured across real Instagram profiles. Pick your follower tier for the numbers that apply to you.
Median ER
2.17%
middle 50%: 0.74%–7.79%
Top quartile
7.79%
where the best in this niche sit
Median likes / post
1,267
median comments: 35
Under 10K followers
Median ER 1.94% · real profiles
Full breakdown →
10K–50K followers
Median ER 1.6% · real profiles
Full breakdown →
50K–500K followers
Median ER 2.35% · real profiles
Full breakdown →
500K+ followers
Median ER 3.92% · real profiles
Full breakdown →