Benchmarks / Reel creators / 500K+ followers

Reel creators, 500k+ followers: the real numbers

Based on real Instagram profiles in this exact niche and size bracket. If your engagement rate is above 3.92%, you beat half of them.

Median engagement rate
3.92%
grade B on our scale
Middle 50% range
1.35–11.04%
top quartile starts at 11.04%
Median likes / post
41,572
median comments: 286
Median video views
479,874
among accounts posting video

How to read these numbers

These benchmarks come from real public Instagram profiles categorized as reel creators with 500k+ followers. Engagement rate = (average likes + average comments) ÷ followers, from each account's recent posts — the same formula our free checker uses.

  • Below 1.35% — bottom quartile: your content isn't reaching or resonating; fix hooks and posting consistency first.
  • 1.35%–11.04% — the normal band for this niche and size.
  • Above 11.04% — top quartile: this is the zone brands look for when picking reel creators to work with.

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