Benchmarks / Reel creators / 50K–500K followers

Reel creators, 50k–500k followers: the real numbers

Based on real Instagram profiles in this exact niche and size bracket. If your engagement rate is above 2.35%, you beat half of them.

Median engagement rate
2.35%
grade C on our scale
Middle 50% range
0.74–8.14%
top quartile starts at 8.14%
Median likes / post
3,322
median comments: 59
Median video views
44,662
among accounts posting video

How to read these numbers

These benchmarks come from real public Instagram profiles categorized as reel creators with 50k–500k followers. Engagement rate = (average likes + average comments) ÷ followers, from each account's recent posts — the same formula our free checker uses.

  • Below 0.74% — bottom quartile: your content isn't reaching or resonating; fix hooks and posting consistency first.
  • 0.74%–8.14% — the normal band for this niche and size.
  • Above 8.14% — top quartile: this is the zone brands look for when picking reel creators to work with.

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